Privacy Policy

Effective Nov. 6, 2025

Who we are: Swift Law, PA (“Swift Law,” “we,” “us,” “our”) operates swift.law (the “Site”).

This Privacy Policy explains how we collect, use, disclose, and protect personal information, and describes the choices and rights you may have. This Policy also serves as our Notice at Collection for U.S. state privacy laws (e.g., California CPRA) and our comprehensive Privacy Notice for Mexico to the extent that Mexican data protection legislation is applicable.

1. Information We Collect
– Contact & inquiry data. Name, email, phone, preferred contact method, and any information you include in forms or messages.
– Prospective/client matter data. Information you provide to evaluate or deliver legal services (including documents you upload).
– Technical & usage data. IP address, device and browser information, pages viewed, timestamps, referrer, approximate location, and similar data collected via our Site.
– Cookies & identifiers. First-party attribution parameters (e.g., UTM, gclid/fbclid/ttclid), analytics and advertising identifiers, and consent choices.
– Messaging program data. Phone number, message content/metadata (delivery status, timestamps, carrier/device info), and consent records for SMS/WhatsApp.

2. How We Collect Information
– Directly from you (forms, uploads, emails, calls, messages).
– Automatically (cookies, pixels, and similar technologies—see our Cookie Policy).
– From service providers/partners (e.g., analytics, security, email, hosting) acting on our behalf.

3. How we use it (purposes & legal bases)
We use personal information to:
– Respond to inquiries and communicate (for example, to exercise our legitimate interests and, where required by law, based on your consent).
– Evaluate and provide legal services; manage matters, billing, and conflicts (contract / legal obligation / legitimate interests).
– Operate and secure the Site; prevent fraud/abuse (legitimate interests / legal obligation).
– Measure and improve the Site (analytics) (consent).
– Personalize and measure advertising (e.g., Meta/TikTok) (consent).
– Send newsletters or updates (consent; you can unsubscribe anytime).
– Operate our SMS/WhatsApp messaging program (consent; see §6).

4. How We Share Information
We do not sell personal information for money. We may disclose information to:
– Service providers/processors (e.g., hosting/CDN, email, CRM, analytics, automation, security) under contracts that restrict their use.
– Advertising/measurement partners (e.g., Meta, TikTok) only when you have given consent to marketing cookies; this may be considered “sharing” for cross-context behavioral advertising under California law. You can opt out via our Privacy Choices (Do Not Sell/Share) link.
– Professional advisers, opposing counsel, courts, regulators as needed to provide legal services or comply with law.
– Successors in a reorganization or similar transaction.
We do not sell or share SMS/WhatsApp opt-in/consent data with third parties for their own marketing.

5. Cookies, consent, and preferences
We use a consent banner and cookie blocker. Non-essential cookies/pixels only load after consent. You can change your choices anytime via our Cookie Policy (link in our footer). We honor Global Privacy Control (GPC) signals. For details and the current cookie list (auto-updated by monthly scans), see our Cookie Policy.

6. Text Messaging Program (SMS/WhatsApp)
If you opt in, we may send messages related to your inquiry, reminders to complete intake steps, and limited service updates.
– Consent & brand. You consent to receive messages from Swift Law, PA at the number you provide. Consent is not a condition of services.
– Frequency & charges. Message frequency varies. Message & data rates may apply.
– Opt-out / help. Reply STOP to opt-out; HELP (en español: AYUDA) for help; or contact us (see §11).
– Data we process. Number, content/metadata, device/carrier info, timestamps, IP, and consent details (checkbox, time, form source) to operate and secure the program.
– No sale or sharing of SMS consent data for third-party marketing.
– Retention. We keep messaging and consent records as necessary to operate the program, document consent, comply with law, and resolve disputes, then delete or de-identify.

7. Security
We maintain reasonable technical and organizational measures, including TLS encryption in transit, role-based access, least-privilege controls, vendor DPAs/SCCs, updates/patching, and logging. No method of transmission or storage is 100% secure.

8. Retention
– Inquiries/leads: up to 36 months after last activity.
– Client/matter records: typically 7 years after matter close (longer if required by law).
– Analytics: typically 14 months.
– Advertising identifiers: typically up to 24 months.
– Unsubscribe suppression: We retain email/SMS unsubscribe suppression records indefinitely to honor opt-out requests.
We may retain records as needed to comply with law or protect rights.

9. Your Rights & Choices
Your rights depend on your location and applicable law.

United States (e.g., CA/CO/CT/UT/VA). You may have the right to know/access, delete, correct, and obtain a portable copy of your personal information; to opt out of certain processing (e.g., “sale”/“sharing” for cross-context advertising); to limit the use of sensitive personal information (we do not use SPI in a way that requires this right); to appeal a decision; and to be free from discrimination for exercising rights.

Exercise rights via our Cookie Policy page (link in footer) or the contact in §13. Opt out of “sale”/“sharing” via the Privacy Choices (Do Not Sell/Share) link (footer).

EU/UK. You may have rights to access, rectify, erase, restrict, object (including to profiling/marketing), and data portability, and to withdraw consent. You may lodge a complaint with your supervisory authority.

Brazil (LGPD). You may have rights to confirm processing, access, correct, anonymize/block/delete, portability, information about sharing, withdraw consent, and review automated decisions.

Latin America (e.g., Mexico, Colombia, Argentina, and Ecuador). When the data protection legislation of your country is applicable (e.g., in Mexico, Colombia, Argentina, or Ecuador), you may have, among others, the following rights:
– Access and confirmation of processing: obtain confirmation as to whether we process your personal data and access it.
– Rectification/update: request that incomplete or inaccurate data be corrected or updated.
– Deletion/blocking: request the deletion or blocking of data when it is unnecessary, excessive, or has been processed in violation of applicable law.
– Objection/withdrawal of consent: object to processing for certain purposes (e.g., direct marketing) and withdraw consent at any time, without retroactive effect.
– Limitation of use/disclosure: in some countries, limit the use or disclosure of your personal data (e.g., for marketing purposes).
– Data portability: where applicable law provides for it, request the delivery of your data in a structured and commonly used format.
– Complaint to the competent authority: file a complaint with the data protection authority in your country.

In particular:
– Mexico. You may exercise your ARCO rights (access, rectification, cancellation, and opposition), as well as revoke your consent and, where appropriate, limit the use or disclosure of your personal data, in accordance with Mexican data protection legislation.
– Colombia. You may exercise your habeas data rights, including knowing, updating, and rectifying your data; requesting proof of consent; being informed about the use of your data; filing complaints with the data protection authority; and requesting the revocation of authorization or the deletion of your data when applicable in accordance with Law 1581 of 2012 and related regulations.
– Argentina. You have the right to access your personal data free of charge at reasonable intervals and to request its rectification, updating, or deletion where appropriate, in accordance with Law 25.326 and complementary regulations. You may file complaints with the Argentine supervisory authority (AAIP).
– Ecuador. You have, among others, rights of information, access, rectification, updating, deletion, opposition, and portability, as well as the right not to be subject to decisions based solely on automated processing, in accordance with the Organic Law on Personal Data Protection. You may file complaints with the Superintendency of Personal Data Protection.
You may exercise these rights using the contact information provided in section 13 (“Contact Us”). Where specific local requirements exist (e.g., certain data must accompany the request), we will indicate this in our response.

10. International Transfers
We are based in the United States, and we use service providers located in other countries. This means that your personal data may be transferred and stored outside your country of residence, including in jurisdictions that may not offer the same level of data protection as your country (e.g., the United States).

Where required by applicable law, we rely on one or more of the following bases:

– (i) Your explicit consent to the international transfer of your personal data;
– (ii) Standard contractual clauses or other contractual safeguards with our providers that require an essentially equivalent level of protection; and/or
– (iii) The necessity of the transfer in order to evaluate and, where appropriate, provide the legal services you request from us.

In all cases, we implement reasonable contractual, technical, and organizational measures to protect the personal data transferred.

11. Children’s Policy
Our Site is not directed to children under 13, and we do not knowingly collect personal information from them.

12. Changes to This Policy
We may update this Policy; the “Effective” date shows the latest version. Material changes will be posted on this page.

13. Contact Us
If you have questions or would like to exercise your rights, you may contact us at:
Swift Law, PA
Email: privacy@swift.law
Phone: 305-527-6935
Address: 3835 Park Avenue, Miami, FL 33133

How to exercise rights: Contact us at the information above or visit the Cookie Policy link in our footer.